But it's not just that. When you shop small, your purchase MEANS something to the seller. Have you heard that phrase "when you shop from a small business, an actual person does a happy dance"? It's true! And they will use their earnings all sorts of ways - food, bills, other small business (we're in this together!). They know exactly who made their products. They know where their materials came from. And, oh yes - they PAY TAXES!
So when you purchase from an independent maker, you're not just supporting another human, you're supporting a community. Community is invaluable, because in a world undergoing climate change, we need to work together. I'm not sure shopping small will save the plant alone, but it brings us close. And the world needs that right now. More than Jeff needs another private jet, anyway.